An industrial engineer who loves to sing and play guitar, Marisol Menendez believes deeply in the power of trust to drive change, and in collaborative innovation. She is Chief Open Innovation Officer at South Summit, the global Open Innovation platform that connects startups, corporations and investors and former Head of Open Innovation at BBVA – one of Spain’s largest banks. She is perfectly positioned to connect the dreamers and visionaries and bring the latest technology to all of us. Her favourite quote is, “True innovation will come, not from new technologies, but from new forms of collaboration.”

She leads the Open Innovation practice at South Summit, aiming day to day to demonstrate the real value that Open Innovation brings to all ecosystem players,in all sectors and all countries. Also to demonstrate the real value of Open Innovation (collaboration between startups and corporations), consolidate Spain’s position as a global reference and strategic bridge between Latam and Europe, and boost innovation in collaboration activities for the Spanish speaking world.

Until Dec. 31st 2018, she was Global Head of Open Innovation at BBVA, the global financial group that is leading the transformation of the financial industry through innovation in collaboration.