MARCELLO COPPA

HEAD OF INNOVATION ADVISORY & MANAGING PARTNER @ GELLIFY

SHORT BIO

He holds a Degree in Communication Sciences and Technologies from the IULM University of Milan (2007) and a Master of Science in Communication & Economics, with a Major in Marketing summa cum laude from the Università della Svizzera Italiana (2010).
In 2007 he attended the Summer School of the London School of Economics and Peking University on China’s Economic Growth, International Trade and Foreign Direct Investments.
After a work experience in China in marketing, at the age of 24 he started his entrepreneurial activity in the world of digital communication and crowdfunding. In 2013, together with Andrea Landini, he founded COPPA + LANDINI, a design-driven innovation consultancy company, which in 2017 was acquired by GELLIFY.
He is co-founder of CrowdChicken, a software startup for the non-profit sector.
His approach to consulting is geared towards generating meaningful innovation. He has participated as a speaker and moderator in numerous events on innovation.
He is an Adjunct Professor at the IED in Rome where he teaches Design Methodology. He also teaches at the Master in Design Management at Il Sole 24 Ore and in other business schools.
He is currently Managing Partner of GELLIFY and takes care of the Innovation Advisory and Interactive area.